The latest research paper from the EarthCheck Research Institute explores how regenerative tourism is evolving from concept to application. Drawing on emerging global research and real-world examples from EarthCheck’s international member network, the paper examines how tourism can go beyond reducing harm to actively restoring the natural, cultural and social systems that support thriving destinations.
Authored by Professor David Simmons, Chair of the EarthCheck Research Institute and an internationally recognised leader in sustainable tourism research, the paper offers a practical perspective on how regenerative tourism is being understood, applied and measured across the sector.

What the research explores
The paper examines the growing shift in tourism thinking from sustainability toward regeneration, and the implications for destinations, operators and policymakers.
Inside the research, you’ll explore:
- how regenerative tourism differs from sustainable tourism
- why sustainability measurement remains the foundation for credible regenerative claims
- the role of transparency and benchmarking in preventing greenwashing
- emerging examples of regenerative practices from destinations and tourism businesses
- how regenerative outcomes can be measured across environmental, social and economic dimensions

Why regenerative tourism matters
Across the globe, there’s growing recognition that simply reducing tourism’s negative impacts may no longer be enough.
Regenerative tourism goes a step further. It focuses on how tourism can actively restore ecosystems, strengthen communities and preserve cultural heritage.
However, regenerative efforts must be backed by evidence and accountability. Without clear indicators and transparent reporting, regenerative claims risk becoming rhetoric rather than measurable progress.
The EarthCheck Research Institute’s latest research explores how the industry can take this next step while maintaining credibility and delivering meaningful outcomes.

Real-world examples of regenerative tourism
The paper highlights examples from across the global tourism industry where regenerative approaches are already taking shape, including:
- a Fijian island resort strengthening local employment and community supply chains
- a Bali hotel supporting cultural heritage through local education and artisan partnerships
- a destination-wide initiative in Tropical North Queensland restoring ecosystems and biodiversity
These examples demonstrate how regenerative tourism can move beyond ideas and deliver tangible benefits for communities, culture and nature.
Regenerative Tourism in Practice explores the opportunities and challenges of regenerative tourism and provides insights into how destinations and tourism businesses can move from ambition to measurable outcomes.
About the EarthCheck Research Institute
The EarthCheck Research Institute advances evidence-based sustainability and regenerative tourism practices across the global tourism sector.
Through research, benchmarking and collaboration with destinations and tourism operators worldwide, the Institute supports the development of credible frameworks that enable tourism to contribute positively to environmental protection, community wellbeing and economic resilience.