Ken Cruse
Soul Community Planet Co-Founder and CEO
EarthCheck’s sustainable tourism advisory service offers tailored advice no matter your destination or sustainability progress.
If you’re just getting started, we can support policy development and action planning to engage your team. If you’re already on the journey, we can support the development of a sustainable tourism strategy to provide direction and guide you to your sustainability ambition.
Tailored to each business or destination, you’ll get visioning, strategy and a pathway to delivery developed in partnership with our experienced consultancy team.
The team will work with you to understand your sustainability vision, your desired outcomes, your current position and the resources you have to achieve your vision. Once we understand where you want to be, the team will support the development of a clear vision and strategy to help you achieve those outcomes within the means of your organisational or destination capacity.
Creating a strategic approach to sustainability embeds it across every part of the tourism business. It becomes business as usual rather than an ad-hoc activity. We design strategies for real impact and real change.
Businesses with sustainability strategies are great for the planet, and more desired by customers. This approach will deliver environmental outcomes alongside community and cultural outcomes.
Ken Cruse
Soul Community Planet Co-Founder and CEO
There are more than 476 million Indigenous Peoples, found in all regions of the world, from the Arctic to the tropical forests. They make up more than 6 per cent of our global population.
In the spirit of reconciliation, EarthCheck acknowledge the Traditional Custodians of Country throughout the world and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Indigenous Peoples today.
EarthCheck acknowledges that Indigenous Peoples are guardians of the forests and biodiversity hotspots we all depend on. Research shows that lands managed by Indigenous Peoples, with secure rights, experience lower deforestation rates, store more carbon, hold more biodiversity, and benefit more people than other lands — including protected areas.
We recognise and support the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), the most comprehensive international instrument on the rights of Indigenous Peoples. The Declaration is a positive document that maps out a path for Indigenous Peoples to be free from discrimination and secure in their identities and life choices.
EarthCheck science and products were developed by the Australian Government Sustainable Tourism Co-operative Research Centre (STCRC) over ten years. Our science is reviewed annually to ensure that it meets international standards relative to greenhouse gas protocols, responsible tourism, and certification.
EarthCheck products and services are built on the Agenda 21 principles for Sustainable Development endorsed by 182 Heads of State at the United Nations Rio De Janeiro Earth Summit in 1992 and aligned to the SDGs.
EarthCheck Certified provides a framework for organisations to achieve the desired outcomes for sustainable development as set out in the final report of the World Summit for Sustainable Development held in Johannesburg in 2002.
EarthCheck Certified complies with the Mohonk Agreement (2000), which outlines the guidelines and principles for an international sustainable tourism certification program. It is also a Recognised program of the Global Sustainable Tourism Council (GSTC).
EarthCheck Certified is a verification standard accepted by CDP. It is also an approved program of the Certification and Accreditation Administration of the People’s Republic of China (CNCA), London & Partners, the Mexican Secretary of Tourism (SECTUR) and the City of Sydney.
EarthCheck Certified is an approved program for meeting the EU Energy Directive for the Federal Office for Economic Affairs and Export Control (Bundesamt für Wirtschaft und Ausfuhrkontrolle – BAFA) in Germany and the Netherlands Enterprise Agency (Ministry of Economic Affairs and Climate Policy) in the Netherlands.
EarthCheck partners with international research organisations to maintain the currency of EarthCheck science and our benchmarking systems.
The EarthCheck brand signifies scientific excellence, better environmental, economic, and social performance, improved community interactions, and savings through more efficient use of resources. It provides recognition and promotional support to a global consumer market.
