While Travalyst’s initiative to bring attention to sustainable practices is commendable, it is crucial for the industry and consumers to recognise the varying levels of rigour among the certifications listed.
The sustainable tourism certification space is increasingly crowded, with varying levels of assurance and standards. That’s why it’s essential to distinguish between programs that merely meet minimum standards and those that set the bar for true sustainability.
At EarthCheck, we know certification is only worth something if it’s verifiable — and this only comes from a transparent and robust audit process.
What Makes an Audit Credible?
EarthCheck has long been a leader in sustainability certification, and for more than 30 years, we have worked with governments, businesses and destinations to deliver science-backed, strategic, and sustainable outcomes.
Our commitment to rigorous, transparent audits ensures that certification isn’t just a label but a genuine commitment to responsible tourism. Here’s how we do it:
- Independence and Objectivity: Our audits are conducted by certified, independent auditors with no ties to the businesses they evaluate, ensuring complete objectivity.
- On-Site Inspections: Unlike some certifications that may rely on remote assessments, EarthCheck requires regular on-site audits, where auditors assess everything from energy usage to waste management practices firsthand. This thorough approach eliminates the possibility of superficial claims.
- Comprehensive Data Collection and Verification: EarthCheck’s audit process includes detailed data collection, which is then rigorously verified. This spans environmental, social, and economic impact assessments, providing a holistic view of a business’s sustainability efforts.
- Stakeholder Engagement: We involve local communities, employees, and customers in the audit process, ensuring that the certification reflects the broader impact of the business on its environment and society.
- Transparency and Accountability: EarthCheck’s criteria and audit results are publicly available, allowing for informed decision-making by consumers and partners.
- Consistency: EarthCheck’s certification isn’t a one-time achievement; it’s an ongoing process. Businesses are required to undergo annual audits (as opposed to the 3-4 year audits often favoured by other programs) and demonstrate their ongoing commitment to sustainability. This ensures that our certifications aren’t just a snapshot in time, but a reflection of sustained dedication to betterment, setting a higher standard in the industry.
Elevating the Standard for Sustainability Certification
In an era where greenwashing is a growing concern, the importance of credible, rigorous audits cannot be overstated. EarthCheck’s approach sets a benchmark for the industry, demonstrating that true sustainability certification is about more than just meeting minimum standards—it’s about leading the way in responsible tourism.
As consumers become increasingly aware of sustainability issues, it’s crucial to highlight certifications like EarthCheck that offer genuine, verifiable commitments to making a positive impact.
This not only benefits consumers, who gain access to reliable, verifiable information, but also supports tourism operators and destinations in differentiating themselves with credible certification in an increasingly competitive marketplace, and preparing themselves to comply with emerging international regulations to prevent greenwashing, such as the European Union Green Claims Directive.
Recognising the difference between superficial labels and authentic, rigorous certifications is key to driving meaningful change in the travel industry.
For more information, please contact Melinda Watt, Vice President Relationship Management and Chief Scientist
+61 3924 4200
About EarthCheck
EarthCheck is the world’s leading certification, consulting, and advisory group for sustainable destinations and tourism organisations. For more than 30 years, our people have worked with governments, businesses and destinations to deliver science-backed, strategic, and sustainable outcomes.
Since 1987, we have helped businesses, communities, and governments to deliver sustainable, clean, safe and prosperous destinations for travellers to visit, live, work and play. We understand the value of big ideas and the importance of clear communication. We know that what can be Good for Business is also Good for the Planet.
For more information, visit earthcheck.org.
