With the COVID-19 pandemic posing an existential threat to the business of global and national tourism. Tourism has proven, however, to be among the most resilient industries.
With two major global challenges facing tourism in less than 20 years, SARS in 2003, and the global economic crash of 2009, tourism recovered, coming back at record pace.
Our partner Twenty31 delves more deeply into these scenarios. If we base those expensive, glossy ad campaigns on a strategy of 2019, will that messaging fall flat? Will it be an inefficient use of our much-needed recovery dollars?
To learn more from our latest update please click the link here.