Visit Sunshine Coast (VSC) partnered with creative agency BCM Group, Reforest and EarthCheck to launch the world’s first solar-powered ad – aptly called Sunshine Moments – filmed using sunshine from the Sunshine Coast.
BCM Group and director Josh Zaini relied on solar power to film the ad in locations across the Sunshine Coast, with a portable 5kw solar generator attached to the production vehicle powering everything on set from their cameras to laptops, battery chargers and even hair dryers.
The agency, film crew, and local talent involved in the shoot also took steps to travel sustainably while in the destination, with VSC working EarthCheck and Reforest to remove emissions generated from aspects of the production that were not able to be solar-powered.
The campaign encourages holidaymakers to visit the Sunshine Coast to find their own ‘Sunshine Moment’ that will leave them beaming from the inside out.
Visit Sunshine Coast head of marketing Kelly Ryan said the campaign embraces the destination’s name and aims to show visitors that on the Sunshine Coast sunshine is not just a physical thing, it’s a feeling: “Here on the Sunshine Coast we’re both sunny by name and sunny by nature, with the campaign inviting visitors to come here and find their Sunshine Moment.
“There is no shortage of incredible experiences to be had here – from eco adventures that will get you back to nature to paddock to plate dining experiences, adrenalin inducing tours and rainforest retreats – meaning no matter what makes you happy and energised, you’ll find it on the Sunshine Coast.
“Sunshine Moments is all about sharing these experiences that make the Sunshine Coast so special with holidaymakers and giving them the freedom to come here and do what they love and cherish those moments that matter to them.”
Sunshine Moments will be rolled out in Queensland, New South Wales and Victoria across multi-media platforms, including Facebook, Instagram, WeAre8, Broadcast Video on Demand (BVOD), YouTube pre-roll, Programmatic Display and Native Tiles.
The campaign will be critical in helping lure back interstate visitors to the Sunshine Coast now there are no longer any restrictions on travel, with interstate visitors crucial to supporting the Sunshine Coast tourism industry during mid-week and off-peak periods. Says Andy Ward, creative lead, BCM Group: “It felt right for the brand. Creating an ad out of the very thing they’re known for.
“It also allowed us to showcase the sheer beauty and wonderful moments on the Sunshine Coast within the world-first solar-powered television commercial (TVC).”
Says Stewart Moore, CEO and Founder of EarthCheck: “Well-done Visit Sunshine Coast, this campaign is a wonderful example of the creativity the tourism industry needs to deliver more sustainable and resilient places to visit, meet and live in.”
To learn more and find your next Sunshine Moment, head to visitsc.au/sunshinemoments
Reference: campaignbrief.com
