Alltournative achieves Silver Certification for sustainability through EarthCheck

Today in Playa del Carmen, Mexico, the eco-archaeological tour operator Alltournative celebrates its achievement of Silver Certification for sustainable tourism through EarthCheck, an internationally recognised benchmarking and certification program for the travel and tourism industry.

Today in Playa del Carmen, Mexico, the eco-archaeological tour operator Alltournative celebrates its achievement of Silver Certification for sustainable tourism through EarthCheck, an internationally recognised benchmarking and certification program for the travel and tourism industry.

Alltournative believes that their eco-tourism approach has helped preserve more than 7,500 hectares of rainforest, which is equivalent to the area of the Mexican city, Playa del Carmen.

The director and founder of Alltournative, Carlos Marín Morales, said that eco-tourism is part of the philosophy of the tour operator.

“In Alltournative we offer unique eco-archaeological expeditions in exclusive locations throughout the Yucatan Peninsula in Mexico. To offer authentic natural and cultural experiences, we need to be sure we are operating in the most sustainable manner possible.”

Martín Morales added, “Sustainability is fundamental to Alltournative as we aim to preserve Mayan heritage and protect the Mexican environment. We decided to join EarthCheck to improve our current practices and find areas for improvement.”

Alltournative believes that travellers will pay more to use a travel company that protects and preserves the environment. Responsible travellers are attracted to tour operators that employ sustainable business practices.

CEO and founder of EarthCheck, Mr. Stewart Moore, said that benchmarking and certifying the sustainability of Alltournative’s operations demonstrated the tour operator’s commitment to eco-tourism.

“The use of EarthCheck capabilities to support their sustainability initiatives helps Alltournative verify their eco-tourism offerings,” said Sr. Moore.

He added that Alltournative is fast becoming a leader with a weight in the Mexican Caribbean tourism market through its position as an environmentally and socially sustainable organization.

Since joining with EarthCheck, Alltournative has focused on reducing consumption of energy and water. Initiatives to support these goals have included installing solar panels, waterless urinals and low flow taps in expeditions and offices.

EarthCheck Benchmarking recognised Alltournative’s dedication to environmental and social sustainability. Eight of the EarthCheck performance indicators were above Best Practice level. These included energy consumption, greenhouse gas emission, potable water consumption and community commitment.

Alltournative also supports three sustainable development projects which involve six communities: Pac-Chén, Tres Reyes, Rancho San Felipe and Kantenah. Together they are turning these areas into natural sanctuaries that create wealth and prosperity for the people of the communities, employees and partners of the organization.

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of Country

There are more than 476 million Indigenous Peoples, found in all regions of the world, from the Arctic to the tropical forests. They make up more than 6 per cent of our global population.


In the spirit of reconciliation, EarthCheck acknowledge the Traditional Custodians of Country throughout the world and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Indigenous Peoples today.


EarthCheck acknowledges that Indigenous Peoples are guardians of the forests and biodiversity hotspots we all depend on. Research shows that lands managed by Indigenous Peoples, with secure rights, experience lower deforestation rates, store more carbon, hold more biodiversity, and benefit more people than other lands — including protected areas.


We recognise and support the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), the most comprehensive international instrument on the rights of Indigenous Peoples. The Declaration is a positive document that maps out a path for Indigenous Peoples to be free from discrimination and secure in their identities and life choices.

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EarthCheck Certified: Aligned globally

EarthCheck science and products were developed by the Australian Government Sustainable Tourism Co-operative Research Centre (STCRC) over ten years. Our science is reviewed annually to ensure that it meets international standards relative to greenhouse gas protocols, responsible tourism, and certification.

EarthCheck products and services are built on the Agenda 21 principles for Sustainable Development endorsed by 182 Heads of State at the United Nations Rio De Janeiro Earth Summit in 1992 and aligned to the SDGs.

EarthCheck Certified provides a framework for organisations to achieve the desired outcomes for sustainable development as set out in the final report of the World Summit for Sustainable Development held in Johannesburg in 2002.

EarthCheck Certified complies with the Mohonk Agreement (2000), which outlines the guidelines and principles for an international sustainable tourism certification program. It is also a Recognised program of the Global Sustainable Tourism Council (GSTC).

EarthCheck Certified is a verification standard accepted by CDP. It is also an approved program of the Certification and Accreditation Administration of the People’s Republic of China (CNCA), London & Partners, the Mexican Secretary of Tourism (SECTUR) and the City of Sydney.

EarthCheck Certified is an approved program for meeting the EU Energy Directive for the Federal Office for Economic Affairs and Export Control (Bundesamt für Wirtschaft und Ausfuhrkontrolle – BAFA) in Germany and the Netherlands Enterprise Agency (Ministry of Economic Affairs and Climate Policy) in the Netherlands.

EarthCheck partners with international research organisations to maintain the currency of EarthCheck science and our benchmarking systems.

The EarthCheck brand signifies scientific excellence, better environmental, economic, and social performance, improved community interactions, and savings through more efficient use of resources. It provides recognition and promotional support to a global consumer market.