How givvable is building sustainable supply chains

Naomi Vowels and Frances Atkins
givvable uses ESG data so that organisations can discover new suppliers that align with their objectives, or track the progress of their existing suppliers.


givvable uses ESG data so that organisations can discover new suppliers that align with their objectives, or track the progress of their existing suppliers.

Image credit:

EarthCheck Certified members can now use givvable, the advanced platform that’s making sustainable procurement easier than ever, to showcase their commitment to providing sustainable travel experiences. 

The brainchild of sisters and co-founders Frances Atkins and Naomi Vowels, givvable makes it easy for organisations to find suppliers that are aligned with their sustainability goals, and have the certification to prove it. 

The platform is used by organisations to instantly validate supplier claims and monitor their sustainability credentials, giving these organisations confidence that their procurement is advancing their environmental, social and governance (ESG) objectives. 

“We’re well and truly on the pathway to mandatory supplier diligence across a range of ESG issues, including climate risk, human rights, modern slavery and other social risks,” Frances says. 

“Regulators are interrogating sustainability claims, and businesses need evidence to back them.” 

Ultimately, however, Frances says the givvable platform isn’t just about compliance – it’s about giving organisations the information they need to embed sustainability into their operations, and supporting suppliers to make meaningful change.  

“The givvable platform is all about action,” she says. “Our goal is to surface the right data at the right time in the buying or procurement process, so organisations can continually grow pools of suppliers making progress on sustainability. 

givvable dashboard 1

“Organisations can quickly see that progress, suppliers get rewarded with new business for making that progress – and reporting and compliance simply becomes the output, not the end game.” 

How does it work? 

“The givvable platform does two things,” Frances says. “It curates data, and then translates it so organisations buy better.” 

The platform maps millions of complex data relationships to ESG targets, frameworks and reporting standards. It does this in order to validate supplier sustainability claims with verified, credible data, and instantly align suppliers with organisational sustainability targets. 

“givvable maps to over 200+ ESG issues from widely-used reporting standards,” Frances says. “Actions or credentials are then mapped along a range of dimensions and indicators, so in effect, the deeper the level of verification or commitment, the greater the weight that credential will have. 

“We have developed a deep and comprehensive data model to do this, using both human and artificial intelligence. We have an incredible team of data scientists, former lawyers, environmental engineers, PhDs and research analysts who work tirelessly on this. 

“We use AI to curate, cleanse and structure the data, and to derive insights that enable organisations to quickly identify whether a supplier advances its sustainability objectives.” 

givvable dashboard 2

The platform can be used by organisations to discover new suppliers that align with their objectives, or to track the progress of their existing suppliers against their targets with on-the-go reporting.  

“givvable continuously monitors actions, attributes and credentials of suppliers, as well as policies and practices,” Frances says. 

How can EarthCheck Certified members use givvable? 

EarthCheck Certified is the world’s leading science-based environmental certification and benchmarking program for the travel and tourism industry. 

EarthCheck’s certification process has long been embraced by the world’s most recognised travel and tourism brands to help them demonstrate their sustainability commitment and attract more customers – and now EarthCheck certification is recognised and highlighted on the givvable platform. 

“Sustainable travel and tourism is not only important to individuals, but companies and governments as well,” Frances says. “It was important for givvable to provide organisations with indicators to use in everyday purchasing of travel and tourism operators, but also larger procurements. 

“Recognition of EarthCheck certification is surfaced to buyers in two key ways – in supplier screening and in supplier search and discovery. This instantly boosts the visibility of EarthCheck Certified members to new and existing customers searching or screening suppliers for action on sustainability, and indicates to those customers how the EarthCheck member advances their targets and goals.”

EarthCheck Certified members can manage their profile on the givvable platform for free. 

givvable dashboard 3

“EarthCheck Certified members have access to a range of tools and resources in the supplier portal,” Frances says, “including a free shareable profile that can be used at the quote, tender and contract renewal stages to make it easier for buyers to validate their sustainability claims.” 

André Russ, EarthCheck’s Vice President of Business Development & Sales, says the intersection of sustainability and technology brings “a wave of opportunity” for EarthCheck members. 

“givvable is a testament to that,” he says, “as it provides our EarthCheck members with an innovative platform that shines a spotlight on their commitment to sustainable practices. It’s an exciting time for all of us.” 

Frances says tourism organisations can use the free tools and modules available through the givvable platform to engage, educate and encourage action by suppliers, so that nobody is left behind on the sustainability journey. 

“The requirements for supply chain diligence are tightening, and in tourism, like other sectors, we need to do this efficiently and in a way that doesn’t marginalise our micro and SME suppliers,” she says. 

“To support local tourism with local suppliers, there is an opportunity to design programs that bring SMEs on a journey, while enabling larger organisations to meet their ESG requirements. For events, such as the 2032 Brisbane Olympics and Paralympics, this will be key as we seek to achieve ambitious sustainability targets, while also engaging our local economy and communities.” 

EarthCheck Certified members can register their business on givvable at

Learn more about how your organisation can achieve EarthCheck certification here


Keep up to date with news from EarthCheck:

EarthCheck Logo

of Country

There are more than 476 million Indigenous Peoples, found in all regions of the world, from the Arctic to the tropical forests. They make up more than 6 per cent of our global population.


In the spirit of reconciliation, EarthCheck acknowledge the Traditional Custodians of Country throughout the world and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Indigenous Peoples today.


EarthCheck acknowledges that Indigenous Peoples are guardians of the forests and biodiversity hotspots we all depend on. Research shows that lands managed by Indigenous Peoples, with secure rights, experience lower deforestation rates, store more carbon, hold more biodiversity, and benefit more people than other lands — including protected areas.


We recognise and support the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), the most comprehensive international instrument on the rights of Indigenous Peoples. The Declaration is a positive document that maps out a path for Indigenous Peoples to be free from discrimination and secure in their identities and life choices.

EarthCheck Logo

EarthCheck Certified: Aligned globally

EarthCheck science and products were developed by the Australian Government Sustainable Tourism Co-operative Research Centre (STCRC) over ten years. Our science is reviewed annually to ensure that it meets international standards relative to greenhouse gas protocols, responsible tourism, and certification.

EarthCheck products and services are built on the Agenda 21 principles for Sustainable Development endorsed by 182 Heads of State at the United Nations Rio De Janeiro Earth Summit in 1992 and aligned to the SDGs.

EarthCheck Certified provides a framework for organisations to achieve the desired outcomes for sustainable development as set out in the final report of the World Summit for Sustainable Development held in Johannesburg in 2002.

EarthCheck Certified complies with the Mohonk Agreement (2000), which outlines the guidelines and principles for an international sustainable tourism certification program. It is also a Recognised program of the Global Sustainable Tourism Council (GSTC).

EarthCheck Certified is a verification standard accepted by CDP. It is also an approved program of the Certification and Accreditation Administration of the People’s Republic of China (CNCA), London & Partners, the Mexican Secretary of Tourism (SECTUR) and the City of Sydney.

EarthCheck Certified is an approved program for meeting the EU Energy Directive for the Federal Office for Economic Affairs and Export Control (Bundesamt für Wirtschaft und Ausfuhrkontrolle – BAFA) in Germany and the Netherlands Enterprise Agency (Ministry of Economic Affairs and Climate Policy) in the Netherlands.

EarthCheck partners with international research organisations to maintain the currency of EarthCheck science and our benchmarking systems.

The EarthCheck brand signifies scientific excellence, better environmental, economic, and social performance, improved community interactions, and savings through more efficient use of resources. It provides recognition and promotional support to a global consumer market.