Brisbane, Australia: EarthCheck has partnered with global addressing technology, what3words, to help its sustainable partners list travel experiences, event activities, and locations accurately and conveniently.
what3words is the simplest way to talk about location. It has divided the world into 3m squares and given each one a unique combination of three words: a what3words address. For example, ///spaghetti.caving.misrule will take you to one of the Banyan Tree Maldives, Marine Labs research sites. The technology is available in 50 languages and can be used anywhere in the world. It has been adopted by thousands of businesses, government agencies and NGOs in sectors including automotive, e-commerce, logistics, mobility, travel, post, and emergency services.
When it comes to travel, particularly in unfamiliar places, being able to communicate precise locations is key. A recent survey commissioned by what3words found that 72% of travellers experience difficulty finding the location of the places they are visiting. The top two reasons for this are hard-to-find entrances and street addresses that don’t work on navigation apps. Challenges like these mean more than half of the travellers spend at least an hour per trip wandering around, trying to find their destination. This is a problem what3words is positioned to solve. With what3words, EarthCheck brings innovative addressing solutions to the tourism industry, helping to improve the travel experience for its customers and partners.
what3words is already used by EarthCheck’s global partner Kempinski Hotels and travel guide Lonely Planet. Both include what3words addresses for each of its listings. For example, ///appetite.merrily.daisy is listed to take guests to the arrival lobby of The Apurva Kempinski Bali in Indonesia.
Chris Sheldrick, CEO and Co-founder of what3words comments: “Finding ways to cut down your carbon footprint is at the forefront of everyone’s minds and having a simple way to communicate precise locations can be pivotal to reducing emissions whilst travelling. We’re really excited to partner with EarthCheck, and to enhance their sustainability offering.”
“Destinations need to position themselves competitively for the future, engage with visitors in a new way and build sustainability into recovery efforts.” said EarthCheck Founder and CEO Stewart Moore.
“We really want to drive longer-term sustainability outcomes, help improve dispersal and assist travellers in forming a close connection with destinations. We want visitors to be more than tourists and have a positive impact on the destinations they visit.” Continued Moore.