Turn of events: EarthCheck launches suite of solutions to empower sustainability in the global events industry

Event product mock up
In the past few years, studies have estimated the global events industry emits the same amount of greenhouse gases each year as the United States of America. But the world has changed, and the regulatory environments shifting across Europe and beyond have forced event venues, organisers and delegates to rethink and take action on the way their industry views sustainability.
In the past few years, studies have estimated the global events industry emits the same amount of greenhouse gases each year as the United States of America. But the world has changed, and the regulatory environments shifting across Europe and beyond have forced event venues, organisers and delegates to rethink and take action on the way their industry views sustainability.

EarthCheck, the world’s leading scientific benchmarking, certification, and advisory group for sustainable travel and tourism, is launching a comprehensive suite of new products and services designed specifically for the global events industry. These offerings will empower events and venues to meaningfully embrace sustainability, ensuring they meet both the increasing regulatory demands and the growing environmental expectations of attendees.

The newly introduced services — VenueCheck, EventCheck, EventCalculator, and enhanced Responsible Event Training and Responsible Events Consulting and Advisory — have been meticulously developed to provide event planners, venue managers, and organsations with the tools needed to host sustainable, responsible meetings and events. Each product aligns with the recently refreshed  ISO 20121 standards for Event Sustainability Management Systems, ensuring that users not only comply with best practices but also lead in the creation of greener events.

Science-backed event sustainability is critical

EarthCheck CEO Stewart Moore said the mix of scientific rigour, EarthCheck’s expertise and the software-led delivery of the new products meant venues and event planners could integrate sustainable practices into their work more efficiently, and have reliable data to back up their actions.

“Our new products are built on a foundation of over three decades of research and data collection across multiple sectors,” he said. “This scientific approach allows our clients to not just meet but exceed their sustainability goals. It’s about providing actionable, evidence-based tools that turn the ideal of a sustainable event into a tangible, measurable reality.”

VenueCheck and EventCheck serve as core components of this initiative. VenueCheck, which is currently only available to EarthCheck Certified venues, is an annually verified management system that helps venue owners assess and improve the sustainability of their event operations. 

EventCheck, available to all events, offers guidance for planning and delivering events that meet high sustainability standards. Both products are designed to integrate seamlessly into existing operational processes, making sustainability an accessible goal for event organisers. 

Verified venues also get to display their EarthCheck Responsible Venue and EarthCheck Responsible Event logos across their marketing and their facilities, showing stakeholders their commitment to sustainability and constant improvement.

The EventCalculator is designed to measure the carbon footprint of events. This robust online tool provides business and conference event organisers with detailed insights into their events’ environmental impact, including energy consumption, water use, and waste generation. By offering a clear breakdown of emission sources, the EventCalculator not only aids in compliance and reporting but also guides event planners in making informed decisions to reduce their carbon footprint effectively.

A more stringent regulatory environment for the events industry

Moore said the need for the events industry to adopt these sustainable practices had never been more important. 

“The regulatory landscape surrounding event sustainability is becoming increasingly stringent, and rightly so,” Moore said. “Moreover, delegates now expect their events to be environmentally responsible – to know that their participation is not contributing to the planet’s degradation. Our new offerings equip our clients to meet these expectations head-on, not just with compliance, but with leadership.”

Moore’s vision for EarthCheck is to foster a global events industry that prioritises the health of the planet as much as it does the creation of memorable experiences. This balance, he said, was crucial as the industry moved forward in an era marked by heightened environmental awareness and accountability led by governments with the means to enforce their sustainability expectations.

More training and advisory vital for sustainable events

Additional services launched include a Responsible Events Consulting and Advisory, providing bespoke support for complex organisations and government entities, and Responsible Events Training, designed to enhance the knowledge and skills of those involved in event planning and management.

These initiatives reflect EarthCheck’s commitment to advancing sustainability across all aspects of event management. By offering scalable solutions, EarthCheck ensures that events of all sizes can implement sustainable practices that make a real difference.

With these tools, EarthCheck is enhancing and empowering sustainability in the events industry, ensuring every event is an opportunity to showcase commitment to the planet.

See more information on Responsible Events and Meetings by EarthCheck here, or talk to our team for more.

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