Dear friends, partners and colleagues,
I hope this message finds you all safe and well.
As the world starts to emerge from crisis management and containment we need to take stock and focus our efforts on hope, healing and recovery. What is clear is that the green shoots will start with domestic tourism. Localism in all of its forms is back and our return to the ‘new normal’ will be through drive tourism. This is a time when back to basics tourism will lead the way.
So pack up your thermos and your picnic hamper, country drives and themed touring routes are back in vogue. Drive tourism never really went away we just got distracted by overseas travel.
This insights report explores some of the opportunities and challenges destinations will face as drive tourism accelerates. It raises the questions that destinations will need to consider as we start to rebuild the tourism industry and welcome a new era of community minded, hygiene and health conscious travellers.
The report maps the stages of drive tourism and provides a checklist on what you will need to consider if you are to make drive tourism work for your destination.
CEO and Founder, EarthCheck