At EarthCheck, we are seeing destination and visitor sentiment becoming a huge driver in the visitor/experience economy, and especially in economic growth and investment.
Based in San Francisco, AnyRoad is a pioneer of Experience Relationship Management. They currently help some of the world’s most innovative companies offer extraordinary experiences and use data to connect better with their customers. EarthCheck and AnyRoad have long believed that experiences can create incredible levels of emotional engagement. When done right, experiential marketing is much more effective at building brand loyalty than traditional marketing or advertising. They turn real-life experiences into valuable and actionable data.
Through our partnership we hope to empower thousands of destinations and organisations in the world to scale their experiential marketing and use data to build lasting customer relationships.