Activation & Placemaking

Activation defines and celebrates local culture, identity and diversity, inspires community and market led projects and creates compelling stories that contribute to the personality of a place. Placemaking stimulates local communities and economies, attracting investment, driving visitation and increasing visitor spend.  

The EarthCheck team has experience in all scopes of activation and placemaking projects. We can define your overall CSR strategy that underpins the need for activation in the first instance moving to major infrastructure projects or shift concepts to shovel ready developments. We also understand that you sometimes just need a quick win. Smaller projects may include design and fabrication of travelling art installations throughout your region or portfolio; a pop-up patch on the top of a building’s roof or atrium areas; or a virtual reality experience that creates talking points and engages new audiences.

Activation ideas?

  • Urban Farms and Green Roofs
  • Sensory gardens for children and the elderly
  • Large Public Art
  • Waterway activation, like floating pools & waterplay
  • Survival and summer camps
  • Drone racing
  • Events and festivals
  • Storytelling through heritage and cultural experiences



EarthCheck tailors the services to your destination and your specific needs. Most activation and placemaking projects include, and not limited, to the following processes:

1) HealthCheck

+ Gap-analysis of your site

+ Scope and determination of project goals

2) Project Mine

+ Project mine against your strategic direction

+ What are you already doing and what assets do you have?

3) Partnership

+ Create a model to activate partnerships

+ Seek investors, grants, project allies and the right builders

4) Business Case

+ Cost benefit analysis

+ Grant application assistance

+ Investment attraction opportunities and modelling

+ Clear implementation timelines

5) Project Delivery

+ Find aligned project partners to create, concept and construct

+ Deliver your project


Past Projects:

  • Thredbo CSR Corporate Brand Discovery
  • Yarra Pools Market Profile and Demand Analysis
  • National Trust of Victoria’s Mooramong Homestead Activation plan
  • Oxley Creek Transformation Adventure Hub Activation plan
  • Parks Victoria Accommodation Pop-up activation strategy
  • Redlands Creative Arts Precinct Activation
  • North Coast Nature based investment activation opportunities plan
  • Ned Kelly Alive socio-cultural site activation