Memmo Alfama Takes Leadership Position in Sustainable Practices

In an important milestone and a first for Portugal, memmo Alfama has achieved Gold Certification through EarthCheck, the world’s leading business advisory group specialising in sustainability and destination management for the travel and tourism industry.

Rodrigo Machaz, Managing Director of memmo Hotels says sustainability is more than a word - it’s an attitude that memmo Hotels pursue on a daily basis.

“Sustainability remains at the core of our ethos as we know that we are all in the same boat: our planet!” Mr Machaz said.

“We are making progress with the support of EarthCheck and are incredibly proud of The EarthCheck Gold Certification at memmo Alfama. However, we also remain committed to improving and continuing to work hard on sustainability development at memmo Hotels. This recognition is proof that we are on the right track and a great motivation for the next level of commitment.”

Tourism is a $1.4 trillion industry which directly affects the destinations it operators within. The very environmental values and cultural assets that attract visitors to destinations need to be protected and responsibly managed. The tourism industry and its operators are key to creating this change.

Stewart Moore, CEO of EarthCheck, says that “memmo Alfama has joined an elite group of hotels and tourism operators across the world which has consistently demonstrated commitment to adopting responsible environmental practices and promoting the need for more sustainable operations.”

“I would like to congratulate the entire team at memmo Alfama for their dedication and commitment to make positive changes to reduce their environmental and social impact,” Mr Moore said.

“Attaining EarthCheck Gold Certification is not an easy task. It requires commitment from the entire team to achieve better results in terms of sustainability each year. The challenge is to continually prove the integrity of an organisation’s operational practices and then be willing to have everything checked and measured by an independent third party.”

Memmo Alfama has inspired a number of sustainable initiatives to reduce energy and greenhouse gas emissions including the installation of flow reductors, light rheostats, LED technology and implementing a centralised technical management system that regulates the energy consumption more efficiently.

About memmo Alfama

Located in the heart of the oldest neighbourhood in Lisbon, memmo Alfama is an ultra chic boutique hotel sitting within the medieval city walls. The large terrace offers  unbeatable panoramic views across Alfama and  a chic rooftop bar offers the perfect place to enjoy a cocktail, traditional Portuguese tapas dishes and watch this perfectly traditional part of the city go by. The hotel is surrounded by beautiful narrow streets, home to the famous Fado restaurants, and an abundance of traditional shops. The hotel’s authentic and contemporary style perfectly integrates into the surroundings.  www.memmohotels.com

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