INDUSTRY SECTOR DEVELOPMENT

Drive Tourism Program

Tourism Queensland, 2004-09

The Drive Tourism Program for Queensland is the largest program of its kind ever completed in Australia. EC3 Global was the project manager of the Drive Tourism Program and managed the delivery of the following outcomes:

• Local, Regional and State Product and Experience Audits
• New Interpretation Panels in accredited Visitor Information Centres
• Interpretation Shelters at key Queensland border crossing sites
• Marketing collateral (including brochures, maps, fact sheets, websites)
• An advertising and PR program for 9 strategic routes
• Road signage, including route gateway signage at key intersections
• Strategic Plans for all 9 corridors and developing new committee structures and Business Plans for the Route Steering Committees.

Drive

 

TouringCar

V8 Supercars Series Feasibility Study

Hyder Consulting, 2006

The purpose of the V8 Supercars Series Feasibility study was to conduct an Economic Impact Analysis of the proposed multi-function events precinct in Townsville, North Queensland.  EC3 Global reviewed and tested the previous reports, prepared on the economic impact assessment of the proposed events, (including accommodation, drive market and visitor number projections) and conducted an assessment and provision of advice relating to the extent of economic impact generated. In providing advice on the economic impact of a V8 event in Townsville, EC3 Global assessed visitor numbers, organiser and visitor spend, household impact, value-added impact and employment impact.